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Who are
Fluid Sports?

Fluid Sports Ltd is an independent sports licensing consultancy and agency, launched in April 2008. The company is owned and led by Tom Howgate, former Commercial Manager of Nike and Manchester United, and the man credited with establishing Europe’s football club licensing business since his industry “debut” at Old Trafford in 1994.

We work in 3 ways:

Club Consultancy: We work as specialist consultants to major football clubs (Our clients include some of the world’s biggest clubs)

Football Licensing Hub: As deal brokers working with licensees wishing to negotiate deals with the big clubs

Player Connections: As brokers between licensees, retailers, sponsors and promotional partners and the individual players, past and present.

Who We Are

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  • All that I know most surely about morality and obligations I owe to football.

    -  Albert Camus (1913-1960)